Programs
Bachelor (BA) in Business, Tourism
A Top International Degree. World Ranked. World Ready.
Program Name Business, Tourism
Qualification Bachelor of Arts (BA)
Duration 4 years + Foundation
Fees 100,000 SAR annually
Start date September 2026
Why study tourism?
Saudi Arabia’s Vision 2030 is transforming the Kingdom into one of the world’s fastest-growing tourism destinations, creating thousands of new careers across hospitality, travel, events, entertainment, aviation, and luxury tourism. Give your future career in tourism and hospitality the best start with Kingdom University’s Bachelor (BA) in Business specializing in Tourism, powered by Arizona State University.
Summary
Program Summary
Tourism is one of the world’s most exciting industries, full of diverse career opportunities. The Bachelor of Arts in Business, Tourism is an innovative program designed to prepare you for a career where business strategy and tourism intersect.
The program combines core business and management studies with specialized courses in tourism and hospitality, helping you develop expertise in destination management, marketing, customer experience, event planning, and sustainable tourism development.
With a strong focus on practical skills, leadership, and industry insight, you will be prepared to create, promote, and manage tourism and recreation opportunities across a wide range of organizations, from hotels and resorts to tourism agencies, entertainment companies, and entrepreneurial ventures.
Read our blog to find out more.
Why Kingdom University for Business, Tourism?
Two degrees, double the opportunity
Gain both a highly ranked U.S. degree from ASU and an accredited degree from Kingdom University, without leaving home.
World recognition
The degree is designed by ASU, recognised globally as meeting international standards and industry demands.
Excellent career prospects
With project-based learning, prepare for roles across hospitality, travel, and tourism such as a tourism planner, event manager, resort manager, marketing strategist, or cultural heritage manager.
Employer Connections
Backed by Kingdom Holding Company, the Kingdom University network extends to both local and international employers, giving you access to practical, real-world learning and connections
Interested?
Contact us today.
Thank you for contacting Kingdom University.
We will shortly announce via email when applications for Fall 2026 will open, along with upcoming events, and further additional details regarding our degree programs with Arizona State University.