Programs
Bachelor (BA) in Business, Tourism
A Top International Degree
World Ranked. World Ready.
Program Name Business, Tourism
Qualification Bachelor of Arts (BA)
Duration 4 years + Foundation
Fees Degree: 100K SAR per year Foundation: 80K SAR
Start date September 2026
Why study tourism?
Saudi Arabia’s Vision 2030 is transforming the Kingdom into one of the world’s fastest-growing tourism destinations, creating thousands of new careers across hospitality, travel, events, entertainment, aviation, and luxury tourism. Give your future career in tourism and hospitality the best start with Kingdom University’s Bachelor (BA) in Business specializing in Tourism, powered by Arizona State University.
Summary
Program Summary
Tourism is one of the world’s most exciting industries, full of diverse career opportunities. The Bachelor of Arts in Business in Tourism is an innovative program designed to prepare you for a career where business strategy and tourism intersect.
The program combines core business and management studies with specialized courses in tourism and hospitality, helping you develop expertise in destination management, marketing, customer experience, event planning, and sustainable tourism development.
With a strong focus on practical skills, leadership, and industry insight, you will be prepared to create, promote, and manage tourism and recreation opportunities across a wide range of organizations, from hotels and resorts to tourism agencies, entertainment companies, and entrepreneurial ventures.
Read our blog to find out more.
Why Kingdom University for Business, Tourism?
Two degrees, double the opportunity
Gain both a highly ranked U.S. degree from ASU and an accredited degree from Kingdom University, without leaving home.
World recognition
The degree is designed by ASU, recognized globally as meeting international standards and industry demands.
Excellent career prospects
With project-based learning, prepare for roles across hospitality, travel, and tourism such as a tourism planner, event manager, resort manager, marketing strategist, or cultural heritage manager.
Employer Connections
Supported by Kingdom Holding Company, the Kingdom University network extends to both local and international employers, giving you access to practical, real-world learning and connections
Program
What you will study each year
Term 1
- Intensive English I
- Foundation Mathematics I
- Academic Skills I
- Personal Finance
- Introduction to Business
Term 2
- Intensive English II
- Foundation Mathematics II
- Applied Digital Intelligence
- Emotional Intelligence and Resilience
- Project Management Fundamentals
- English for Undergraduate Admission and Achievement (EUGAA)
Semester 3
- First-Year Composition
- Computer Applications and Information Technology
- Brief Calculus
- Introductory Sociology
- Innovation in Society
Semester 4
- First-Year Composition II
- Mathematics for Business Analysis
- Communication in Business and the Professions
- Macroeconomic Principles
- Introduction to Psychology
Semester 5
- Uses of Accounting Information I
- Public Speaking and Presentations
- Microeconomic Principles
- Chemistry and Society
- Chemistry and Society Lab
- Introduction to Project Management
Semester 6
- Uses of Accounting Information II
- Business Statistics
- Introduction to Travel and Tourism
- Introduction to Environmental Science
- Business and Professional Ethics
Semester 7
- Introduction to Hotel, Resort and Lodging Management
- Business Writing
- United States to 1865
- Introduction to Information Systems, Analytics and AI in Business
Semester 8 (Transfer to ASU)
- Intermediate Career Management
- Principles of Management and Leadership
- Fundamentals of Finance
- Business Law and Ethics for Managers
- Global Supply Operations
- Problem Solving and Actionable Analytics
Semester 9
- Junior Networking Foundations
- Upper Division Elective (any qualifying ASU course)
- Marketing and Business Performance
- Survey of International Economics
- Meeting and Convention Planning
- Entrepreneurial Recreation and Tourism
Semester 10
- Senior Career Transition Management
- International Tourism and Hospitality
- Global Marketing Management
- Tourism Planning
- Tourism, Recreation and Sports Marketing
- Business Leadership Capstone
For more information about the Bachelor (BA) in Business, Tourism program, contact us. Please
note that these courses are scheduled but can change at any time. Request the current schedule
via the plan of study when you apply.
Careers
Careers and opportunities
Kingdom Holding Company (KHC) plays a major role in Saudi Arabia’s tourism and hospitality industry through luxury hotels, resort development, entertainment investments, and tourism infrastructure.
Whether you want to work locally or internationally, the skills, connections, and knowledge you gain will open doors in a wide range of settings.
With this international degree you can work in:
- Destination development
- Tourism marketing and promotions
- Events and festivals
- Heritage and culture
- Resorts, premium international hotels, and hospitality
- Sustainable tourism
- Tour management
- Airlines, airports, and all-travel related industries
Read our blog to find out more.
ASU, recognized globally as a leading knowledge enterprise
To get a career advantage, you need a university degree recognized by employers throughout the world. Just a few of Arizona State University's many accolades include:
Many more awards and accolades at www.asu.edu/about/rankings.
FAQs
Frequently Asked Questions
Start your journey
for 2026 intake
Thank you for contacting Kingdom University.
We will shortly announce via email when applications for Fall 2026 will open, along with upcoming events, and further additional details regarding our degree programs with Arizona State University.